Mc Kinsey is running a competition in Second Life. You can get financed in Linden, Second Life virtual currency, to start your own business. We decided to take part in the competition, to run a social experiment in Second Life, using MyPacis.com social network platform as support. Working on several projects, we are short on time, so we will try our best to respect deadlines. As usual, this blog is the place to check for updates about MyPacis.com and related projects.

If you want to take part in the competition yourself, check: http://vvc.mckinsey.com/

Deadline to form a team (at least you and one more partner, up to six members) and submit the initial business idea (one page text) is August, 31st. There are some participants from Europe and USA, but the majority of them (or at least the most active in the forum) is from China. Second Life is an ideal platform to try social experiments, and find out what motivates people to enhance their “first life” with an additional one. From campers hanging out on benches to get paid a few linden every ten minutes to socially-motivated volunteers, in SL you find all types of people with different motivations to be there.

Good luck if you take part in the competition! If you see there is room for synergies among our teams, drop us an email.